02.08.2020

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The state’s major cities are Kansas City in the west and St. Louis in the east. Use this application for fundraising materials, alumni newsletters and athletic announcements.

To maintain this consistency, follow the few simple guidelines in this section. It must follow the color designations:It is unacceptable practice to use the MO State logo for the following applications:Bear Up! Handling Multiple Logos, Ads and Sponsorships. When used individually, ensure the audience has high awareness of the master brand.The Make Your Missouri Statement mark is a design element that emphasizes our brand platform. (Jefferson City) Missouri is firing about 500 state worker jobs, including 300 filled positions. Think of these pieces as more functional: their job is to inform audiences.This audience includes alumni, our community and athletic fans. Think of these pieces as more emotional. It is most successful when the audience has a high awareness of the master brand. Unit Signatures. Commercial uses of these marks require written approval from The Missouri State University wordmark is our official mark. In addition to the acceptable logos shown throughout this site, the variations included below also are approved Missouri State University logos.. The clear space requirement is intended to ensure the visibility and impact of University marks.A minimum clear space around the mark is equal to the height of the capitalized “M” of the Missouri State University wordmark. Only approved variations of the marks may be used. This encompasses communications for school- and university-specific collateral. Op1.03-1 Acceptable Logo Uses. Search for state departments, divisions, committees, boards and commissions. Proper consideration should be given to the audience and purpose of the piece.Despite it's flexibility, the Bear Head logo should never be used as a replacement for identifying non-athletic units of the university. New logos that do not align with the brand will not be approved for development.Our marks are controlled under a licensing program administered by Learfield Licensing Partners. University of Missouri Signature & Alternates.

This logo establishes master brand awareness and should be used for all official communication and applications.The wordmark may be used alone, or in conjunction with the Carrington Hall logo or Bear Head logo. It has a limited role as an official logo and it is restricted to the following variations: four-color process, black, maroon, gold, silver or white. The Missouri State University logo represents us at the very highest level and is vitally important to our brand. The Missouri State University logo represents us at the very highest level and is vitally important to our brand.

This flexibility allows it to take on various tones. Always use The Carrington Hall logo is designed to be used individually, or in conjunction with the wordmark as a unit. Their job is to build affection and engagement. Think of these pieces as a rallying point. Their job is to persuade and excite audiences.This covers graduate-level and faculty audiences. With more than six million residents, it is the 18th-most populous state of the country. Logo Use. These marks must appear as shown in the For use in one-color print applications, black is acceptable.While the wordmark and "M" Missouri State logo may be used in one-color applications for merchandise/apparel to create a tone-on-tone effect, applying the logos in all black is not acceptable for apparel.Do not create photo or texture masks with the logos.A specific clear space around Missouri State University marks is required. It encompasses all retention materials. It has a limited role in non-athletics applications. may be used in conjunction with the Bear Head logo and must abide by all We do not permit the use of the Bear Up! The Missouri State University logo should be used on all core brand communications and should be easily seen in all applications.To ensure consistency throughout our suite of logo options, please follow these usage guidelines.In addition to the acceptable logos shown throughout this site, the variations included below also are The Missouri State University wordmark may be reversed out of a solid color or dropped out of a photograph. "M" Missouri State logo used in one-color applicationAll Missouri State University marks must include the "R" symbolThe marks outlined in this document have been created to establish a strong identity for Missouri State University.

At Missouri State, he’s earned degrees, awards and certifications that will help him thrive in his future. Under no circumstances should the wordmark or any logo be altered or distorted.It is unacceptable to alter the maroon color of the following: Carrington Hall logo, Bear Head logo, "MSU" logo and the "M" Missouri State logo. No other graphic element may touch, overlap or be combined with any mark.

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